Point-of-Purchase Essay Example | Topics and Well Written Essays - 750 words

Point-of-Purchase - Essay Example Products and services must be developed that appeal to a mass of individuals. Common wants and needs that pertain to the social, regional, educational, economic, psycho- logical, national, or other group interest of a market segment must be recognized and translated into profitable opportunity. I am satisfied with this new product and I am going to buy it again and recommend to my friends. In general, point-of-purchase (POP) decisions are influenced by spontaneous desire to try a new product. POP is most effective where products can be differentiated, where demand is expanding, where hidden product qualities cannot be identified at the time of purchase, and where favorable company images or strong emotional buying motives exist. The purchasing process and the related acts of accumulation and consumption are means of achieving goals both of the purchaser and those he represents. The acts of accumulation and consumption indicate the differences between consumers and purchasers, and bet ween consumption and buying. Both industrial purchasing agents and "consumer purchasing agents" are essentially engaged in solving problems (Boone and Kurtz 2002). Another product selected for analysis is a new anti-aging crme by Clinique. Product is advertised by many local specialty shops and cosmetic departments through in-store ads and personal selling. This POP campaign annoys me because I do not use this brand and do not need this product. I suppose that this example shows that considerable confusion exists over the meaning of consumer wants and needs. In a most restricted sense, needs refer to things we cannot do without, items that are indispensable to life. Food, shelter, air, and water are needs in this absolute sense. For marketing purposes, however, this definition is much too narrow. Buyers are not totally inept or irrational in making purchases, particularly household purchases. Actually, consumers have become quite professional in some areas of consumption. Veritable purchasing agents, they often plan their purchases, especially of high-priced durable goods such as automobiles and washers and dryers. Information is important to them about the advantages and limitations of various types of items. I did not buy this product and will not recommend it to other people. This example shows that buyer behavior is also concerned with ways of reducing perceived risk. Two types of uncertainty inhere in product decisions. First, products may not be as functional or durable, or perform as well, as anticipated. Second, there is the risk of unfavorable product reflection on one's self image. Product risk is a function of the degree of product knowledge, the price of the product, product visibility, and the social significance of products and their newness (Crawford 2003). In many cases, POP campaign is ineffective and does not meet the needs and wants o manufacturers. However, for many products such as television, stereophonic components, and air conditioners, it should be noted that even given the technical information, consumers do not have the background necessary to interpret the data and make the wisest purchasing decisions. Purchase responses are shaped by communications which, in part, are controlled by the seller in the form of advertising and selling. But seller-dominated market communications do not furnish all the information necessary to satisfy the curiosity and needs of buyers.

How the USA Patriot Act Effect Law Enforcement Research Paper

How the USA Patriot Act Effect Law Enforcement - Research Paper Example This illustrates that the USA Patriot Act is aimed at enforcing the law enforcement agencies by enabling them to be in a position to competently deal with terrorism attempts. However, enormous debate has revolved as pertains to whether the USA Patriot Act positively or negatively effects the law enforcement. It is with this regard that the thesis statement that this paper seeks to affirm is that the Patriot Act is designed to offer positive benefits to the goals of law enforcement and federal intelligence agencies that protect the American populations (Van Cleef 73). Topic sentence 1: Withstanding the presumed negatives that have come with intelligence investigation after the passing of the Patriot Act, surveillance strategies are actually necessary for securing the public welfare. The patriot Act is mainly aimed at protecting the nationals of the United States against terrorist attacks and surveillance form the enforcement agencies. Surveillance intelligence has widely been reviewed in the case of Mayfield following the terrorist Act and was typically depicted as Patriot Act on trial in the Nation Newspaper. This was a case that took shape in March 2004 where intelligence surveillance after conducting investigations, the FBI concluded that following the cross matching of partial finger prints in one of the bomb detonator bags, it matched that of Mayfield and he was arrested. His arrest was affirmed by in depth investigations that revealed that he was a Muslim convert and had been involved in a movement of Taliban’s that had wanted to go to Afghanistan to fight against the United States (Sarasohn 1). However, Mayfield being an attorney knew that the United States had no charges against him and being a citizen of the United States, challenged his arrest and conviction on the wake of the Patriot Act. This led to his release following additional surveillance that revealed that he was not the perpetrator behind the terrorism attack. This led Mayfield to chal lenge the protection assured by the Patriot Act since he affirmed that his protection, safety and privacy had been violated by the enforcement agencies during the investigations. The Mayfield trial is a clear indication of the effect the Patriot Act has on law enforcement especially with reference to intelligence investigations. Consequently, surveillance strategies depicted in the Patriot Act and Mayfield trial, affirm that the Patriot Act is indeed aimed at securing the public welfare. This therefore affirms the thesis statement that the Patriot Act is designed to offer positive benefits to the goals of law enforcement and federal intelligence agencies that protect the American populations (Sarasohn 1). Topic sentence 2: Patriot Act makes it possible for law officers to conduct search and seizure procedures without first notifying the individuals involved. Patriot Act of the United States gives law enforcement officers the mandate to seizure and act without warning in terrorist at tempts. This gives the law enforcement officers an upper hand in the investigations and especially in the financial sector which has become a major terrorist avenue. The Patriot Act has provisions that enable the treasury to secure its finances by implementing anti-money launder mechanisms. These are